Working with the design team at Forpeople, I was tasked with exploring how the new brand identity for electric vehicle manufacturer NIO would translate into motion. Known for their clinical precision and obsessive attention to detail, the agency provided an extensive toolkit of grids, graphs, and patterns to be stress-tested across various digital applications.
This experimental phase was a deep dive into the brand’s DNA, pushing every design element to its limit to ensure the motion language felt as sophisticated as the static identity. The goal was to provide high-level conceptual input on how this massive, detail-oriented system could come to life in a fluid and cohesive way.
